True

Alt text: Stylishly curated fashion boutique in Hamilton displaying a variety of clothing and footwear on wooden tables, highlighting local businesses. Bright and inviting store interior encourages community shopping experiences.
Hours
Monday
9:30 am – 5:00 pm
Tuesday
9:30 am – 5:00 pm
Wednesday
9:30 am – 5:00 pm
Thursday
9:30 am – 5:00 pm
Friday
9:30 am – 5:00 pm
Saturday
9:30 am – 4:00 pm
Sunday
Closed
302 Barton Street, Hamilton Central
Website

Those passionate about clothes don’t have to leave the city limits or trawl online catalogues to fill their wardrobes.

True is connecting the dots between Hamilton and the wider fashion world, with friendly service and a particularly sharp eye for warm colours, rich fabrics and high-quality clothing. The boutique opened in March 2017 as one woman’s dream to put some more goodness in this developing city and is now part of a close network of retailers who pride themselves on fine clothing and goods.True’s range of beautiful, ethical European labels is carefully laid out and arranged to help you curate your look with timeless style.

Alt text: "A vibrant clothing store in Hamilton showcasing a diverse range of stylish apparel on display racks. The trendy fashion items highlight local businesses and the community spirit of Hamilton. Perfect for shopping enthusiasts."
Alt text: "Stylish clothing rack with a variety of tops and a canvas tote bag in a modern boutique. Showcasing Hamilton's local fashion scene, this image highlights the vibrant shopping experience offered by Love the Centre."

Recognising a vacancy for high-quality menswear in the region, the boutique is also focused on offering a sophisticated range of shirts, jackets and blazers to keep the boys looking dapper. Not forgetting New Zealand labels, Ingrid Starnes soaps and candles are on sale, as well as a range of accessories that will provide you with the finishing touches you’ve been looking for. Seeing a gap in the fashion market in Hamilton, True is bringing something a little bit different to the table.

Alt text: Stylish black and white striped slide sandals from SAMSOE displayed on a wooden table, surrounded by neatly folded clothing, showcasing Hamilton's vibrant local fashion scene. Love the Centre promotes local businesses in the heart of the city.
Alt text: A vibrant display of clothing on hangers in a local Hamilton shop, featuring a variety of styles including casual shirts, jackets, and trousers, showcasing Hamilton's best local fashion. Support local businesses and discover unique styles.