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Our Story
Love the Centre champions Hamilton's heart. We showcase the city's best, support local businesses, and create community experiences.
Our team
The Hamilton Central Business Association (HCBA) is the driving force behind Love the Centre. As a Business Improvement District (BID), HCBA works tirelessly to promote and develop Hamilton's central city. We represent over 1,200 businesses, advocating for their interests and creating initiatives that boost the local economy.
Through Love the Centre, HCBA brings its vision of a vibrant, prosperous city centre to life. We're not just about business – we're about creating a destination where culture thrives, innovation flourishes, and community spirit shines.
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Our Mission
Guide locals and visitors to Hamilton Central's hidden gems and cool events. Rediscover the city's charm and excitement with us.
A Business Improvement District (BID) works on behalf of its members to improve a defined commercial area, funded by a levy charged on all business rate payers in the area.
Represent
01.
Represent the needs of the central city businesses to create a dynamic business community.
PROMOTE
02.
Promote the central city as a bustling, active, innovative, vibrant place that offers exceptional businesses and experiences.
Advocate
03.
We advocate for Hamilton Central, pushing our needs to local and central government for a thriving city hub.
The defined BID area is provided in the map and includes all businesses located from Mill Street through to Hillsborough Terrace and Tristram Street across to the Waikato River.
For more information on the Hamilton Central Business Association and what we provide for members, or if you have any queries please contact us.
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