Renting with SB owner Storm Benson started the business out of her university flat and now has a shop in central Hamilton.
When Storm Benson was a struggling student and couldn’t afford a different dress every week despite her desire to look good, the idea for a business was born.
Seven years later, she’s rented clothing to others more than 16,000 times, moved her side hustle from a Hamilton flat to a CBD shop and sends out 80-100 people into the world in a new dress each week.
The 27-year-old came up with the idea while at Waikato University.