Hamilton business owner helping others dress to impress

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Renting with SB owner Storm Benson started the business out of her university flat and now has a shop in central Hamilton.

When Storm Benson was a struggling student and couldn’t afford a different dress every week despite her desire to look good, the idea for a business was born.

Seven years later, she’s rented clothing to others more than 16,000 times, moved her side hustle from a Hamilton flat to a CBD shop and sends out 80-100 people into the world in a new dress each week.

The 27-year-old came up with the idea while at Waikato University.

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