Electrify

Alt text: "Interior of ElectrifyNZ showcasing a variety of electric bikes and accessories. A staff member is assisting customers in a vibrant local shop, promoting Hamilton's community spirit and support for local businesses."
Hours
Monday
Closed
Tuesday
9:30 am – 5:00 pm
Wednesday
9:30 am – 5:00 pm
Thursday
9:30 am – 5:00 pm
Friday
9:30 am – 5:00 pm
Saturday
9:30 am – 5:00 pm
Sunday
10:00 am – 4:00 pm
371 Victoria Street, Hamilton Central
Website

Lowering carbon emissions, creating less traffic, and improving the health of Kiwis are at the top of Electrify’s priorities.

Sustainability is the word on everyone’s lips at the moment, and the small changes we can make to keep our country clean, green and free from pollution are paramount. To put it plainly: beating the heavy city traffic on a good ol’ electric pair of wheels seems like a bloody good idea. Enter: Electrify. Without even planning it, Dee and Dan Tairaki started their journey with electric bikes on “Car Free Day”. From the humble Kiwi beginnings of a marquee and a couple of bikes to a 200m² building, the popularity for e-bikes is growing as people come from all over for the team’s willingness to give honest and helpful advice (without the sales pitch).

Alt text: Showcasing a modern bike shop in Hamilton, featuring electric bikes in vibrant colours. The display highlights local businesses and promotes community experiences. Great for cycling enthusiasts looking for quality rides.
Alt text: "Display of cycling helmets and accessories in a local Hamilton shop, featuring vibrant helmets in various colours, cycling bags, and baskets. Love the Centre supports Hamilton's best businesses and community experience."

Customers chatting away like old friends, genuine smiles, and a firm handshake are all there to greet you upon arrival. There are city commuters, mountain bikes, and leisure options, making it easy to find the perfect fit for your lifestyle. You can get a quick lesson from the experts to take you from zero to hero, and take comfort in the knowledge that there’s a bike mechanic on hand if anything goes awry.

Alt text: Two men discussing electric bikes in a modern bike shop featuring a range of bicycles and accessories. The store promotes local businesses in Hamilton, showcasing innovative e-bike options and community-focused experiences.

Lowering carbon emissions, creating less traffic, and improving the health of Kiwis are at the top of Electrify’s priorities. Having already started work with the city council and large corporations in Hamilton to encourage residents to ditch the car, we’d say they’re well on their way to meeting their goals.

Alt text: “Display of electric bikes in a local Hamilton shop, showcasing the latest models for cyclists. Love the Centre promotes community engagement and supports local businesses dedicated to sustainable transport solutions.”