Check out the Love the Centre Award winners for 2024 here
Alt text: A vibrant community space in Hamilton featuring people relaxing on tiered seating, lush greenery, and modern architecture. This area highlights local businesses and social interaction, perfect for enjoying community experiences.

Rediscover the heart of the city

At Love the Centre discover the vibrant energy of the Hamilton city centre and experience our city like a true local

What's on in the city centre.

Festive Fun

Hamilton Christmas Parade

The Riverbank Lane Xmas Market

Lunchtime Live Music

Trees at the Meteor

Explore more events

Discover

Explore the best of Hamilton's city centre.

Self-care in the
heart of Hamilton

Lab Brows + Body
Credit: Neat Places

Treat yourself to some well-deserved relaxation with a spa day in the centre.

Eat & drink
in style

Madam Woo
Credit: Neat Places

Discover a wide range of shops and dining options in the city centre.

Exciting events
& activities

Cultural dancers performing with vibrant red fans at a local event in Hamilton, showcasing the city's community spirit. Spectators enjoy this lively celebration while supporting local businesses. Perfect representation of Hamilton's vibrant cultural scene.

Stay updated on the latest events and activities happening in the city centre.

Hamilton Central
hidden gems

Alt text: A cosy reading nook featuring a stylish brown leather chair surrounded by wooden bookshelves filled with a diverse collection of books. This inviting space embodies Hamilton's vibrant community spirit and support for local businesses.
Browsers Bookshop
Credit: Neat Places

Tucked away from the main street, these spots are worth seeking out.

Local business
people & profiles

Two women stand proudly in front of a vibrant floral studio in Hamilton, wearing denim aprons. A dog sits between them, showcasing the community spirit and support for local businesses central to Love the Centre. Bright flowers and inviting decor enhance the scene.
Wild River & Co
Credit: Neat Places

The businesses and people that make the city centre unique.

We’re champions of Hamilton Central

Love the Centre is powered by proud locals, dedicated to building a community of businesses that flourish, creating a cycle of growth that makes our city attractive to all.

About Us
RUBY
Credit: Neat Places
Trek 'n' Travel team
Credit: Neat Places
Two local business owners pose in their outdoor equipment shop in Hamilton, showcasing a variety of adventure gear. The woman wears a green jacket, while the man stands in a grey shirt, promoting community spirit and support for local enterprises.
Cream Eatery
Credit: Neat Places